The sad thing about a presentation is when the visual aids are better executed than the speech. As with all keynotes Apple does, visual complements are a big component in the presentation.
#Iphone 4 keynote how to#
Steve Jobs seemed to be the only person in Apple who knew how to use slide presentation to his advantage. Pathos Deficiency: Great Demo Videos, Mediocre Presentational Skills But before I talk about the poor business rationale, I would like to point to the biggest flaw of the keynote – poor presentation. I suppose it’s a strategy to not showcase 5C since the main pitch really is 5S. Plus, we don’t see the new iPhone 5C either. Such a gesture reflects ownership on the product. Tim Cook/Phil Schiller could have just hand-passed the new product to the Blades brothers instead of getting them the first-hand advantage. It’s a shame that Apple has to reveal a new product through another company’s hand. In today’s keynote, the first (and only) time the audience/viewers get to see the new iPhone 5S was when the Infinity Blades brothers do a demo to show how nice the graphics get on the new A7 chip.
#Iphone 4 keynote software#
Similarly in 2011, during the launch of iPad 2, Steve Jobs introduced the new device at about 15 minutes into the presentation and SVP of iOS Software Scott Forstall did a live demonstration with the actual iPad on stage at about 34 minutes into the keynote. Even though Steve Jobs was introducing to the world a whole new post-PC device in 2010, it took him less than 10 minutes to describe the then-new tablet PC and held in his hand the brand new iPad on which he did some real-time demonstrations. I mean, you are selling a new product but all I get to see are nice photographs and videos of the phone, come on! As a means for comparison, I choose Steve Jobs’ 20 introductions of the iPad/iPad2. I was anticipating to see the actual iPhones when I was following the keynote today. Ethos Deficiency: The Absence of the Actual Products No matter how hard presenters like current CEO Tim Cook and SVP Phil Schiller try to relive Jobs’ charisma, the charm of authenticity and Apple’s “Think Different” philosophy seem to have faded from recent keynotes.įrom a rhetorical standpoint, I argue the following are obvious blunders Apple has committed in its keynote today. Since the passing of ex-Apple CEO Steve Jobs, I notice a huge drop in the quality of keynote presentations put together by Apple board members. Regardless of my passion for Apple, I must confess that I am disappointed by how Apple did in recent public appearances. As a writing and communication scholar, I have always been interested in the art of public speaking and the use of rhetorical appeals in presentations. I am also a follower of Apple special events. I took pride being an Apple user and try to make the most of my devices. Just last year, I signed a 2-year contract with AT&T to purchase an iPhone 5.
#Iphone 4 keynote pro#
I requested from my parents an iPad 2 for my 21st birthday, won a 5th generation iPod Nano from a graphic design competition, and bought a MacBook Pro after my bachelor’s degree completion in 2011. Like most Macheads, I fantasize to own all Apple devices. Soon after getting my first iPod, my love for Apple grew unstoppably. The sleek designs, the incredibly minimalistic interface, and genius branding – all have sucked me into the infinite loop of Apple fanaticism. I must admit that Apple got me at first touch. I have been a faithful Machead since I bought my first Apple product, an iPod shuffle, during Thanksgiving of 2009.
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